About mè
Creative strategist and Art Director based in Vienna, specialising in translating cultural insights into compelling visual experiences.
My journey began in Milan's fashion industry, coordinating productions for Fashion Week while pursuing my own artistic work in theatre, film, and mixed media.
From there, goldsmithing. Three years between academy and atelier, including time at Pomellato's workshop, learning how luxury is actually made.
Live production brought everything together. Working on large scale international events provided professional structure, while independent projects kept my creative practice active. One fed the other.
Now based in Vienna, I work with creative studios internationally while maintaining an active presence in Milan's cultural scene.
The Approach
I believe creative work should feel lived-in, not theoretical. My background across craft, fashion, and cultural projects means I understand how things actually get made: the limitations that become creative opportunities, the details that make concepts believable.
Whether researching trends, directing visuals, or managing productions, I'm interested in work that connects to something real. The best ideas come from noticing what already exists and finding new ways to see it.
See Selected Work
See detailed services